![]() ![]() ![]() The anonymity can help people speak out and receive support. The idea is that you’d share more personal or controversial ideas than what you’d post to Facebook or Twitter with your name attached. Whisper lets anyone post anonymous snippets of text that other users can like or comment on. The revenue is expected to reach $12.5 million in 2017 and grow 2.5X in 2018. It’s an impressive ramp up of its business, as Whisper is said to have had no revenue a year ago. ![]() That’s after the company was burning $2 million a month for years, the source says. Thanks to the cost cuts from the layoffs, a source familiar with Whisper’s finances says it expects to have $100,000 in free cash flow in August, and it pulled in $1.3 million in gross revenue last month. The emphasis on externally sourced programmatic ads also led to layoffs in the ad sales team. Including its embeddable widgets, Whisper sees 30 million viewers a month, and 250 million if you count those it reaches via Facebook and other social networks. Hayward tells me Whisper now has 20 million monthly active users across its app and site, giving it a modest base to monetize through a larger focus on programmatic ads, which earn much more than its sponsored content deals with big brands. ![]()
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